
You, Finding Your Voice.
In the digital age, the business of everyday life is communication. Carlow will train you to speak, write, create and otherwise communicate with clarity, verve and imagination.
Carlow graduates communicate on behalf of corporations, non-profits, government agencies, arts groups, and a wide range of media outlets. Join a community of Carlow animators, graphic designers, writers, and multimedia artists and gain practical, real-world experience.
Your Skill Set
Analytical
Organizational
Communication
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Analytical = interpreting human behavior/motivation; understanding ideas in context; quick to compare/contrast solutions; problem solving.
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Organizational = working in teams and meeting deadlines; adjusting to change; discipline and concentration.
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Communication = explaining concepts; bringing energy/emotion to presentations; active listening.
Your Future Edge
Sources: Institute for the Future of Work

How Digital has Changed PR/Marketing Communications
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Transparency
Social media allows for direct and immediate customer feedback — prompting companies to confront and resolve issues and provide more transparency.
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24/7 Cycles
News delivery, once an episodic idea, now has a play-by-play component allowing organizations to time “news” announcements and respond to events and any looming crisis on the fly.
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Level Playing Field
The tools of message delivery, brand management and crisis communications have been made more available and affordable for organizations, individuals and small businesses.
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Integration
Digital encourages marketing, product and brand management, and communications to create integrated strategies for new product launches and other interactions with customers.
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Story
Digital remains a story-driven medium, and good communication recognizes that memorable and sharable content involves and engages customers.

Your Carlow Advantage
Carlow University prepares you for 21st-century careers in all areas of communication. Choose a digital media (Communication: Digital), community and government relations (Communication: Advocacy) or public relations (Communication: Organizational Management) track. The Pittsburgh media market ranks among the nation’s Top 25 and reaches across four states (Pennsylvania, Ohio, Maryland, West Virginia). Large corporate employers include global brands (Alcoa, PPG, Kraft Heinz) and emerging start-ups in robotics, artificial intelligence and advanced manufacturing.
Pittsburgh: Creative Hub
Carlow University sits at the crossroads of Pittsburgh’s diverse arts legacy, within walking distance of the birthplaces of iconic figures such as playwright August Wilson and artist Andy Warhol. Galleries, monthly art crawls, shared creative spaces, professional dance and theater groups, and music venues abound near campus. Writers and activists from around the world support the nearby City of Asylum, which provides sanctuary to exiled writers and offers free literary, arts, and humanities programs in a community setting to build social equity through cultural exchange.


Your Community
Carlow’s Madwomen in the Attic Writing Workshops bridges the gap between community and university, gathering women writers across interest — poetry, fiction, and nonfiction — and experience, from beginning writers to published authors.
Your Communications Degree Options
Your Creative Outlets
From student-run newspapers and media programs to labs that help you develop your career skills, you’ll find ways to hone your abilities, develop your skills and build your career potential.
- The Carlow Chronicle (student-produced newspaper)
- Carlow Sports Talk (sports-focused radio)
- Youth Media Advocacy Project (social justice and media)
- Hopkins Communication Lab (digital recording, video, presentation workspace)

